A Seamless Experience: How Lumi Revolutionized Car Rental Technology.

 The car rental industry has undergone significant changes in recent years, with technology now playing a major role in creating a smarter, more seamless customer experience. The digital transformation of car rental systems has enhanced customer service and simplified the booking process. Just a few years ago, renting a car meant dealing with complicated paperwork, searching tirelessly for a reliable company and a suitable vehicle, and waiting in long, boring lines, often leading to frustration and lost time. 

At Lumi, we strive to stay ahead of change. We continue to preserve our reputation for excellence and deliver exceptional services that truly make a difference. We aim to elevate Saudi Arabia’s car rental industry, enhancing our customers’ comfort, convenience, and overall experience. Driven by a deep sense of authenticity and innovation, Lumi embraced digital transformation to harness technology in the best possible way, making car rental across the Kingdom more seamless, efficient, and sustainable.

How has Lumi advanced car rental technology?

Lumi has contributed to numerous enhancements developed through car rental technology:

No more waiting; embrace a high-speed digital delivery system.

At Lumi, we’ve transformed the car rental experience, simplifying every step from booking to vehicle pickup. In Lumi’s smart world, waiting is a thing of the past. Contract signing and vehicle handover are now completed through seamless and highly efficient digital platforms, according to the following procedure:

• Choose the vehicle that best fits your needs and tap the “Book a Car” feature in the Lumi app.
• Simply enter your flight number as shown on your travel ticket. Once this step is completed, Lumi’s smart technology takes over, preparing your contract and getting your car ready for pickup right when you land. No waiting, no lines — just seamless service powered by AI that tracks your flight and times everything perfectly for your arrival.
• Once you arrive at your destination airport, Lumi will send you a notification via the app, showing a photo of your chosen car and its exact location within the airport’s parking lot, along with a detailed site map. The notification will be followed with a transparent inspection report with the car’s condition and mileage, everything shown clearly in pictures. All the details you need are right there, saving you time, keeping you comfortable, and freeing you from the hassle of queues or rental counters.
• Simply review the car’s inspection report, enter your Tajeer OTP code, and tap “Approve Technical Inspection” to confirm the accuracy of the mileage reading. Once you do, your rental is instantly confirmed and your contract is finalized, all in one smooth step.
•  Get your car in just two minutes and hit the road for a smooth, worry-free drive, all made easy with Lumi. No need to stress about returns; simply choose your preferred drop-off spot, at the airport or wherever suits you best. So you can enjoy your trip to the very last moment, then complete the return in minutes through Lumi’s smart, flexible process that saves your time and keeps you right on schedule.

Your car key is now just one tap away

Lumi places great emphasis on keeping up with the accelerating pace of technological innovation and linking it directly to your car rental experience. With our digital platforms, including the Lumi website and Lumi app, you can easily browse, book, and rent from our collection of modern and luxury cars, all designed to match your style and needs. Choose your car from Lumi’s exceptional fleet of over 35,000 new-model vehicles that are compliant with international standards, then complete your booking and payment online effortlessly and securely.

Thanks to its exceptional service, seamless search, booking, and pickup process, the convenience of contract extensions and online payments without ever visiting a branch, exclusive loyalty rewards, and other exceptional features that have earned customer satisfaction, Lumi has won over its customers. It proudly holds one of the highest ratings on the iOS App Store: an impressive 4.8.

Smart Driving, Where Comfort Meets Safety

Lumi stands out as the only company in Saudi Arabia offering a complete, technology-driven car rental platform that integrates cutting-edge systems, hardware, and software solutions. The platform securely manages vehicle documents, driver details, and license data, in addition to enabling real-time tracking and management of rented vehicles. With automatic maintenance scheduling based on usage, and strict policies for servicing and sanitizing vehicles after every rental, Lumi ensures every drive is as safe and comfortable as it is enjoyable.

Smart Maintenance and the Best Deals on Used Cars

Lumi uses artificial intelligence to keep its fleet in top shape by tracking every stage of maintenance and monitoring vehicle performance while in use. This ensures each car retains maximum value when sold at Lumi’s auctions, where every vehicle, though used, remains in perfect technical condition thanks to rigorous scheduled maintenance. Later, the cars are showcased on Lumi’s digital platforms and online sales pages and sold through carefully managed Lumi auctions. This approach guarantees high-quality customer service and keeps the rented vehicles in excellent condition, while also ensuring that Lumi’s luxury fleet remains up to date. It further helps the company drive growth, enhance revenue control, and maintain asset stability by sustaining a modern, regularly refreshed fleet and a steadily growing customer base.

Loyalty Programs: Building Trust and Loyalty Between Lumi and Its Customers

Lumi’s loyalty programs deepen customers’ trust and foster a strong sense of belonging by offering exclusive rewards and added advantages through partnerships with multiple collaborators, benefiting renters above all, while also adding value for partners and the parent company. Customers accumulate points within Lumi’s system based on the Saudi riyal value of their spending on Lumi services. These points can be used to unlock special partner perks when booking online, allowing customers to enjoy unique discounts and exclusive offers from Lumi’s partners and its wider network of affiliates, such as:

• The Alfursan Loyalty Program in collaboration with Saudia Airlines.
•  The Rewards Program in partnership with Al Rajhi Bank.
• The Qitaf Rewards Program, in cooperation with Saudi Telecom Company (STC).
•  The WalaOne Loyalty Program, in collaboration with the WalaOne digital wallet.